mardi 9 octobre 2012

Defining Organic Seo

By Thomas Spinelli


The optimization of content on a website to gain better rankings on search engine result pages is a popular definition of "Organic SEO". When Yahoo, Google, Bing and other giant search engines are asked to display relevant search results to people searching online, optimizing your site with organic seo helps them to select your site. Organic seo should not be confused with PPC, or paid search, which allows websites to have high rankings by paying to be placed up above and to the right organic listings. They usually are charged based on clicks, impressions or a combination of both.when someone selects the ad and ends up on the website, this is known as a click-through".

A great way to achieve great rankings with Organic SEO is by designing a website that conforms to all of the rules and regulations of search engines such as Google and Yahoo. Of all the important facets of Organic SEO, quality, original content is the king. Fresh, unique, and relevant content is crucial for a page one positions. Practicing great organic SEO means creating a website that is filled with quality content and offers actual value to the visitor, has frequently updated content, and uses processes that are approved by search engine guidelines. If the website design abides to these guidelines consistently, it has a chance to earn great positions in organic search results.

Once upon a time, all that was needed to get your website found by the search engines was to fill the copy with keywords, whether it made sense or not, and update your website once in awhile. before that, webmasters could practice cloaking and stealth methods such as writing keywords in white font in the margins of web pages. These words could not be seen by users, but would be found by search engine spiders and help to achieve a high rankings. Currently, search engines like Google are able to detect efforts to trick them and have tightened up processes to prevent low quality websites being ranked high.

The Panda update from Google a few years ago was a radical step taken by the search engine company to protect searchers from low quality websites showing up in search results. The Google update forced websites to review their published content in terms of quality of the writing, plagiarism or duplication of content from other sites, and lowbrow tactics such as keyword stuffing and cloaking text. This update was a major blow to link farms, many of which had multiple articles on similar topics published on their sites to provide platforms for online advertising, affiliate links and back linking to other websites solely for seo reasons.

Since the implementation of Google's Panda update, the first 2-3 pages of current search results will usually show websites that are using good organic seo practices. This has resulted in professional SEO's and website designers having to rewrite their web content, illiminate duplication and make sure the quality of their overall message in terms of copy was tight. Since simply copying other sites content was no longer allowed, unique organic content production has become a serious business in its own right. To recap, Organic SEO relies on following the best practices and writing quality content that will be useful to visitors as opposed to the many tricks used by webmasters of old. A website designed with quality organic content attracts more visitors and keeps them coming back. It also attracts links from other sites, which the search engines love. If you aere able to conform to the guidelines and continually add unique and relevant content to your website, you will surely be rewarded with great rankings!




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