jeudi 15 novembre 2012

Your Site, Think Again

By Samuel Jones


Duplicate content on your website hurdles SEO. In website design, only web designers with rock-solid SEO skills can make sure that your website has no duplicate content.

Opposite to what it indicates, duplicate content isn't always apparent. Content must be checked for uniqueness not only within the web copy but in the meta titles and meta descriptions. These are content on the backend of the site which will not at all times be visible to the non-techy web visitors, but that Googlebot will see.

To make sure your website has no duplicate content issues both within the front end as well as the backend, an optimisation specialist can be of assistance.

The website should have Google Webmaster Tools set up, as this tool is amazingly helpful in detecting and reporting html mistakes, including duplicate html titles and meta descriptions.

A tuition site which has a huge selection of tutors, as an example, features its individual tutor profile within the website. The tutor profile is essential because moms and dads and pupils base their decision on which tutor to choose from what they read within the tutor profile. The common tendency for tuition web sites is to produce links for every tutor profile, using the title of the link being Tutor Profil 001 to 100. Though each profile is written uniquely, duplicate content is created by repeating the key phrase Tutor on each profile.

Without being alert to it, tuition websites may produce duplicate content once they write their Tutor profiles. Assuming there are 234 tutors with each having a profile that is an html link using the title Tutor Profile 001, then Google will see 234 duplicate key words on the website's 234 tutor links.

This is also an inclination for web sites with numerous product images. Take as an example the company selling high-end pens. The web developer might create the pictures into links, and this is good, but then name the html links Pen 001 to Pen 100. Without being aware, she or he is creating 100 duplicate titles with the keyword Pen.

Similarly, the web site can turn this dilemma around and make it an advantage by altering the html titles into keyword derivatives of the root keyword Pen.




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