"What is SEO?" you might ask. Simply put, Search Engine Optimization (S.E.O), is a complicated, constantly changing process, built to get your web pages to land Top 10 in Google (the 1st page) whenever someone uses Google to search for what you do. And don't forget that's 90+% of Australian online searches.
The only consistent thing about the way search engines judge whether your web pages land on their first page is that what works well today potentially won't work so well tomorrow.
That is the reason why you need experienced search marketing professionals who keep their fingers on the heartbeat of the top search engines. If Google hiccups, we all know about it. If Yahoo! Gets dour, we'll coax those rankings back to the first page.
Working with search sites is a long term, high upkeep relationship and we're dedicated to handling that relationship so you don't have to, and at an investment you can feel OK about.
A rather more efficient kind of marketing
In answering the question,"What is Search Engine Optimisation?" we answer S.E.O is only the newest method of marketing. The difference is that S.E.O is much less expensive, cheaper and masses more efficient.
Why? Because in advertising, whether it's papers, Television, radio or phonebooks "you're paying to have your message brought to thousands, or maybe hundreds of thousands, of purchasers.
The actuality is you just need to reach the folk who require your services right now. Today. As an example, in my region, there are around 160 folks who want carpet laying each day. But if you publicize in the newspaper you will be paying them to take your message to over 500,000 folk. It's a very wasteful way to advertise.
Even a decent 10 cm x 3 column is going to cost you $800-$1200 every Sat.. That's anywhere between $3000 and $4800 each month of your life. But you can optimize your website for a bit less than $500 a month.
Here's why SEO is the best method of promotion
- Because 90+% of Australians use Google when they search for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to aim your marketing only at the people that need your services.
It makes much more sense to spend $400 and reach more folks than if you spend $2500.
The only consistent thing about the way search engines judge whether your web pages land on their first page is that what works well today potentially won't work so well tomorrow.
That is the reason why you need experienced search marketing professionals who keep their fingers on the heartbeat of the top search engines. If Google hiccups, we all know about it. If Yahoo! Gets dour, we'll coax those rankings back to the first page.
Working with search sites is a long term, high upkeep relationship and we're dedicated to handling that relationship so you don't have to, and at an investment you can feel OK about.
A rather more efficient kind of marketing
In answering the question,"What is Search Engine Optimisation?" we answer S.E.O is only the newest method of marketing. The difference is that S.E.O is much less expensive, cheaper and masses more efficient.
Why? Because in advertising, whether it's papers, Television, radio or phonebooks "you're paying to have your message brought to thousands, or maybe hundreds of thousands, of purchasers.
The actuality is you just need to reach the folk who require your services right now. Today. As an example, in my region, there are around 160 folks who want carpet laying each day. But if you publicize in the newspaper you will be paying them to take your message to over 500,000 folk. It's a very wasteful way to advertise.
Even a decent 10 cm x 3 column is going to cost you $800-$1200 every Sat.. That's anywhere between $3000 and $4800 each month of your life. But you can optimize your website for a bit less than $500 a month.
Here's why SEO is the best method of promotion
- Because 90+% of Australians use Google when they search for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to aim your marketing only at the people that need your services.
It makes much more sense to spend $400 and reach more folks than if you spend $2500.
About the Author:
John Wright's works are in books, articles and websites all around the world. Read more: obligation-free quote or for more info.
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