jeudi 24 janvier 2013

An Internet Marketing Company & Its Impact on Underrated Games

By Rob Sutter


When it comes to video games in general, I feel like many factors account for its overall success. Yes, games have to play and look good to be widely accepted and that will never change. However, advertising certainly goes a long way and it's been useful in diving good, popular games and good, unpopular games. For the latter, I think that an Internet marketing company can be of great service so that people take notice and, therefore, become more apt to play them.

Take, for instance, "Hotel Rusk: Room 215" for the Nintendo DS. This stands as one of my favorite games because of its story, characters, and unique graphic style which is more Film Noir-esque than your typical title. It was even developed and published within Nintendo, so you would believe that it'd be more well-known. Sadly, it appears to be nothing short of a niche title and that shouldn't be considering how engaging it can be for those who can invest the time needed.

Another example I can name is "Okami," which shares many similarities to watercolor painting in terms of designs. However, this is a painting that is very much in motion and it's quite possibly one of the most attractive games not to utilize a realistic style. Despite the fact that the game won several awards in the past, Capcom as its publisher sadly couldn't bring the brand name up to the standards of Mega Man and the sort. With so many good games that get overlooked, though, shouldn't the Internet play more of a part?

Putting an internet marketing company to use would be especially useful when it comes to promoting a lesser-known video game. The success that organizations the likes of fishbat have been able to bring to clients has resulted in higher numbers, both in fans and sales. If such businesses can thrive because of internet marketing, who's to say that a game like "Hotel Dusk" wouldn't be the same? It's sad that the sequel to this particular game never left Europe because it would have been excellent.

It's easy for legitimately good video games to go unseen by a multitude of people and I don't feel like that should be. In my experience, some of the best titles don't receive the respect that they deserve, which only leads them to failing ultimately. Sequels aren't made and for people like me who enjoy the games when other people don't, it's rather disheartening. Gaming is something that should be progressed and the power of Internet marketing company can certainly play a great part.




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