Many small business owners today aren't familiar with the various blogging platforms, but are considering a blog for their companies. An essential component of online marketing, blogs make it possible to engage with your target audience. If you are a business owner who is unfamiliar with the platforms available to you, we've compiled a list of those that are easy to use and make content presentation easy. In terms of internet marketing, our favorites are listed below.
WordPress - An open-source blogging platform that's free, WordPress has developed into one of the most popular CMS (content management systems) today. A user-friendly interface makes it easy for even amateurs to use, it's SEO friendly and highly customizable. WordPress is also easy to integrate with other systems for those who have an existing website but would like to add a blog to it. Adding content, editing and uploading images is a breeze with WordPress.
Blogger - Blogger, owned by Google, has been around nearly since blogging began and is still a good choice for bloggers today. Another free blogging platform, Blogger is safe, offers some good-looking free templates that are customizable and is easy to use. User-friendly and easy to add new posts to or edit, Blogger has become more SEO friendly and offers tools to help you design your template.
Tumblr - Another free blogging platform, Tumblr encourages interaction similar to that you find with social media, and is amazing for SEO because it offers tons of opportunity for social sharing. Known widely for its micro-blogging capabilities, Tumblr allows users to make small "mini" posts either in visual or text format. The amazing thing about Tumblr is that users can "share" your posts or blurbs, then others share those users' shares, literally creating a whirlwind of activity.
Typepad - A good choice for those who are new to blogging, Typepad is a highly functional blogging platform that offers simplicity, security (little or no downtime), and unmatched customer service. Some blogging platforms have customer service that is slow to respond to questions or problems. TypePad offers step-by-step tutorials and quick response (within 24 hours) when you open a help ticket. Prices vary depending upon the package you purchase; intuitive software makes getting your blog up and running quickly an easy accomplishment even for those new to blogging.
Movable Type - Another CMS (content management system) similar to WordPress, Movable Type offers free and paid versions, simple design customization and plug-ins that make enhancing your and your reader's experience easy. Another plus - making your blog mobile-friendly is easy which is essential considering almost everyone uses an iPhone, smartphone or other mobile device today. Movable Type lets you easily manage content and develop an interactive, engaged community. Built in RSS, plenty of tools to invite your readers to participate.
If you're a small business owner thinking about the possibility of a company blog, these are some of the best platforms available today. Blogging is a great way to engage with you current and prospective clients.
WordPress - An open-source blogging platform that's free, WordPress has developed into one of the most popular CMS (content management systems) today. A user-friendly interface makes it easy for even amateurs to use, it's SEO friendly and highly customizable. WordPress is also easy to integrate with other systems for those who have an existing website but would like to add a blog to it. Adding content, editing and uploading images is a breeze with WordPress.
Blogger - Blogger, owned by Google, has been around nearly since blogging began and is still a good choice for bloggers today. Another free blogging platform, Blogger is safe, offers some good-looking free templates that are customizable and is easy to use. User-friendly and easy to add new posts to or edit, Blogger has become more SEO friendly and offers tools to help you design your template.
Tumblr - Another free blogging platform, Tumblr encourages interaction similar to that you find with social media, and is amazing for SEO because it offers tons of opportunity for social sharing. Known widely for its micro-blogging capabilities, Tumblr allows users to make small "mini" posts either in visual or text format. The amazing thing about Tumblr is that users can "share" your posts or blurbs, then others share those users' shares, literally creating a whirlwind of activity.
Typepad - A good choice for those who are new to blogging, Typepad is a highly functional blogging platform that offers simplicity, security (little or no downtime), and unmatched customer service. Some blogging platforms have customer service that is slow to respond to questions or problems. TypePad offers step-by-step tutorials and quick response (within 24 hours) when you open a help ticket. Prices vary depending upon the package you purchase; intuitive software makes getting your blog up and running quickly an easy accomplishment even for those new to blogging.
Movable Type - Another CMS (content management system) similar to WordPress, Movable Type offers free and paid versions, simple design customization and plug-ins that make enhancing your and your reader's experience easy. Another plus - making your blog mobile-friendly is easy which is essential considering almost everyone uses an iPhone, smartphone or other mobile device today. Movable Type lets you easily manage content and develop an interactive, engaged community. Built in RSS, plenty of tools to invite your readers to participate.
If you're a small business owner thinking about the possibility of a company blog, these are some of the best platforms available today. Blogging is a great way to engage with you current and prospective clients.
About the Author:
Kasey Jones is a contributing writer for The Kansas City Techgregator , an RSS blog aggregator for all of Kansas City's best Tech, Startup, SEO, Internet Marketing, Web Design & Development and Social Media Marketing Blogs.
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