samedi 23 février 2013

Wayne's World & the Potential Success of Web Marketing

By Rob Sutter


I don't know if many people thought about the possibility of web marketing during the 90's. It seemed like commercials and the sort were the way to go if you wanted to get your message out to a large audience. "Wayne's World" served as a public access show for two men to act in silly ways and attract viewers in the process. There was definitely a following to be had with this particular show but could it have been made more popular if marketing was alive at that point?

It was during the 90's that "Wayne's World" became almost a way of life for a cult audience residing in Aurora, Illinois. Wayne Campbell and Garth Algar, two best friends, hosted the show and the events of each episode ranged from music news to interviews with people who viewers may not have wanted to see, like vacuum salespeople. No, the level of resources might not have been high but the same couldn't be said for the heart behind the show. There was work put into it and viewers flocked to each episode as a result.

It's clear that Aurora residents watch the show and enjoy it but web marketing can easily help in bringing more people into the fan base. There is a collection of audiences that people can turn to but I'd venture a guess and say that younger rock fans would be most likely to tune into "Wayne's World." One of the concerns that people may have is the idea of alienating others. However, I believe that companies such as fishbat understand the groups to appeal to most.

"Wayne's World" has clearly been able to attract audiences but the scope of people who are exposed to it could grow. This was evidenced by the first movie in this two-part series, where Wayne and Garth took their show to television thanks to a giant deal with a network that great amounts of people watch. The factor to keep in mind, though, is making sure that the show is constructed for the audience in mind, which wasn't done in the movie. For the sake of keeping viewers, make sure the elements stay the same.

"Wayne's World" could have taken place ten years or so later down the road and I believe that audiences could have expanded greatly. The truth of the matter is that times have changed and showcasing products has other methods. People can utilize something as handy as the Internet and manipulate it so that said products are brought out to the masses. They will be made more aware of what's in store, which would make people like these two Aurora residential best friends more successful.




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